LG OLED77ZX9LA (Flat, UHD 4K, SMART TV, 77 Zoll, webOS)

Perfect black. Impressive contrast.
Perfect black provides an intense contrast that offers many possibilities. This provides more depth impression of all colors and reveals even the smallest details and textures of images - for a true cinematic experience.

Simply brilliant: the α9 intelligent processor
The α9 Gen2 Intelligent processor was specially optimized for the LG OLED TVs. Clarity down to the last detail, bright colors and more depth - as if you were there live.

Dolby for an unparalleled cinema experience
With Dolby Vision ™ & Dolby Atmos®, HDR images and stunning sound bring cinema to your living room.

4K Cinema HDR: Fulfills the vision of filmmakers
LG 4K Cinema HDR supports the most popular HDR formats and brings exactly the vision of filmmakers home, as it was intended. Indulge in a real movie feel with Dolby Vision ™, advanced HDR from Technicolor, HDR10 Pro and HLG Pro.

Smart operation
Thanks to amazing voice control an even easier operation. Alexa and Google Assistant are also supported.

One with your environment
LG OLED TVs bring style and elegance to your living area - even when you're not watching TV. The gallery mode always provides you with new, exciting pictures.